The collaboration between Loewe and Swiss performance brand On has resulted in one of the most sought-after lifestyle sneakers on the market: the Cloudtilt. With its distinctive design and high resale value, counterfeit factories have flooded the market with replicas.
Distinguishing a real pair from a high-quality fake can be difficult if you don't know exactly what to look for. In this guide, we will break down the specific details, from the "Swiss Engineering" print to the internal size tags that reveal the authenticity of the sneaker.
A. The 8 Key Indicators: Real vs. Fake
We have analyzed the 8 most critical areas where counterfeiters often miss the mark. Compare your sneakers against these points.
1. The "Swiss Engineering" Text
This is often the easiest giveaway on the side of the shoe.
-
Real: The "SWISS ENGINEERING" text is printed in a sharp and solid black font. The small Swiss flag tag is neatly stitched with a clearly defined white cross.
-
Fake: The text appears faded, greyish, and translucent ("ghost text"), making it almost unreadable. The font often looks noticeably thicker or blurry. Additionally, the Swiss flag lacks detail (the cross is indistinct) and the tag is stitched too far to the right.
2. The Tongue Logo Patch
Focus on the Loewe Anagram and On logo fused on the tongue.
-
Real: The logo patch has a matte, high-quality finish. The stitching surrounding the patch is tight, uniform, and stops closely at the edge. The white logo print is crisp.
-
Fake: The background patch often looks too glossy or shiny. The stitching is usually messy, with loose threads or uneven spacing at the corners where the tongue connects to the laces.
Too Hard? We are here to help!
Team Legitique
Online now!
3. The Anagram Side Logo
Inspect the famous Loewe Anagram embossed on the side of the upper.
-
Real: The embossing is deep and defined. Crucially, look at the spacing between the loops of the "L"s. They should be close but distinct.
-
Fake: The embossing looks shallow or flat. The lines of the logo often look too thick, causing the loops to touch or merge together, losing the definition of the design. The anagram is pressed to hard into the material.
4. Toe Box Stitching and Materials
The construction of the toe box reveals the quality of manufacturing.
-
Real: The fuse material (the smooth overlay) transitions seamlessly into the mesh. The stitching lines are subtle and follow the curvature of the shoe perfectly.
-
Fake: The stitching can be jagged or misplaced, and the mesh texture may look coarser than the authentic pair.
5. Rear Pull Loops
Check the fabric strip running down the heel.
-
Real: The "LOEWE" and "On" logos are printed with high density. The loop stands upright and maintains its structure. The text is perfectly centered and spaced out evenly.
-
Fake: The pull loop often feels flimsy or floppy. The "LOEWE" text might look stretched, too thin, or made with low-quality material that reflects light differently. Spacing of the text is incorrect, some letters touch which shouldn't be happening.
6. The Packaging (Box Logo)
Don't ignore the box; it is part of the product.
-
Real: The white printing of the Loewe/On logo is thick, solid, and opaque. The edges of the letters are razor-sharp.
-
Fake: The print often looks "sketchy" or patchy, as if there wasn't enough ink. You might see uneven edges on the "O" or the "L" where the paint has bled or chipped.
Need Help? We are here to support you!
Team Legitique
Online now!
7. Insole Printing
Remove the insole and check the text.
-
Real: The "LOEWE" and "On" logos are printed in a specific, slightly off-white/cream color (depending on the colorway) with clean edges. The instructional text box at the top is clear.
-
Fake: The logo often appears too bright white or pixelated. The fabric of the insole itself may feel cheaper and rougher to the touch. Letters like the 'W" are missing details at the edges.
8. The Size Label
Located inside the shoe, this is the most technical part to check.
-
Real: The font is bold and legible. Pay attention to the "Swiss Engineering" and "Made in Vietnam" text—it should be perfectly aligned. The alphanumeric serial code (e.g., 3WE...) is printed clearly.
-
Fake: The text is often too thin or faint. The spacing between "US", "UK", and "EU" is often incorrect (too wide or too narrow). The "Made in Vietnam" text might look blurry.
B. The 30-Second Shortlist
In a rush to meet a seller? Use this quick cheat sheet to filter out bad fakes instantly:
-
Check the Side Text: If "Swiss Engineering" is grey/faded instead of jet black -> Fake.
-
Squeeze the Tongue: If the logo patch feels plasticky and shiny -> Fake.
-
Read the Size Tag: If the font is very thin and the text is hard to read -> Fake.
-
Look at the Heel Loop: If the "LOEWE" font looks stretched or the loop is floppy -> Fake.
C. Frequently Asked Questions (FAQ)
Where are Loewe x On Cloudtilt shoes made? Authentic pairs are generally made in Vietnam. You will see this stated clearly on the size tag.
Do Loewe x On Cloud shoes fit true to size? Generally, yes. However, due to the performance padding, some users with wide feet prefer to go half a size up.
Why are there so many fakes of this model? The Loewe x On collaboration is a high-demand luxury item. The combination of simple materials (mesh/foam) and high retail price makes it a prime target for replica manufacturers.
D. Don't Guess It, Verify.
Even with a guide, "Super Fakes" (high-tier replicas) can be almost identical to the retail pair. Lighting conditions and minor production variations can make it impossible to be 100% sure with the naked eye.
Don't risk losing hundreds of dollars on a replica.
Get a professional determination. At Legitique, our experts analyze the microscopic details of your sneakers to provide a guaranteed authentication.
